The Shambow
Like the Shamrock Shake, a rainbow is a symbol of happiness but also one of St. Patrick's Day famous icons. So we jammed all of that together and created the Shamrock Shake Rainbow. An installation where, at the bottom of it, people discovered McDonald's minty green shakes.
Role: Intergrated Producer / Project Manager
• ADDY // OOH & Ambient - Ambient Installations // Silver •
• ADDY // OOH & Ambient - Event // Silver •
• ADDY // OOH & Ambient - Guerilla Marketing // Bronze •
• Creativity - Editor’s Pick •
• Adweek - Ad of the Day •
